How to Grow Your Business Year Over Year

Are You Willing to Do It Forever?

A good rule to follow when trying to grow a business is to not invest a ton of time and energy into any given system or process unless you are willing to do it forever.

For example, I’m assuming your goal is to grow your business year over year, not be stuck at the same sales plateau forever - posting 5 times a day on three different social media platforms, or attending vendor events every single weekend year-round.

Those things will undoubtedly get you some sales, but are you willing to do them forever?

If your goal is consistent weekly sales you need to have systems in place that support that goal.

Contrary to popular belief, that doesn’t mean you have to overcomplicate your business with MORE of something: more content, more flash sales, more sales channels, etc.

In fact, it’s quite the opposite.

The fastest, easiest and best way to build consistency in your handmade biz is by implementing systems and processes that simplify and streamline your business and allow you to make the most money possible - while spending the least amount of your time and energy.

Sustainability = Scalability

I talk about these two things a lot because the whole point of starting a business is to build a machine that works FOR you, not create an 80 hr/wk job for yourself.

The most important thing you need to know about building a business is that your business is ONE thing - it’s a machine, not an endless to-do list of tasks and projects.

Your busines machine is made up of the systems and processes that you use to market your business, find new customers and get sales.

The more streamlined those processes are, the better the machine functions.

When your sales system is sustainable, then it becomes scalable as well, which means it is able to grow without a significant increase in the amount of time or energy spent.

If you have a sales system that reliably generates consistent weekly sales year round, all you need to do is consistently funnel new customers into it.

That’s the end goal of any business. When you get to that point, you are working ON your business, not just IN your business.