The Biggest Myth About Handmade Product Businesses

The Biggest Myth

I get it… ALL of the online “experts” who are selling courses, content calendars, and coaching packages, tell you that the fastest, easiest and best way to build your business is by creating daily content and building up the “know, like & trust factor.

But that’s just not true, and in fact it’s the biggest MYTH there is about building a successful handmade product business.

What those “experts” don’t tell you is this; that influencer strategy of content marketing was created to sell personal brands, NOT physical products.

If you’re an online business coach or course creator and you expect people to shell out $3K or more for your program or services - your customers are definitetly going to need to know, like and trust you first.

But to sell a physical product… not so much.

The online biz coaches teach those strategies, because that’s what THEY have to do to build their business, because their content IS their product.

They didn’t INVENT online business, they just invented a business model that ONLY exists online - and that’s a problem if you rely on in-person or local sales for the majority of your income.

How many months (years?) have you already spent creating content and trying to warm up your audience so that hopefully (someday) they’ll decide they know, like and trust you enough to actually buy something?

Social Media Is A Tool Not A Strategy

Back in the wild west of social media, you COULD regularly get sales just by posting on social media - because very few people were doing it.

But now every single handmade biz owner is doing the exact same thing… and it’s all just adding to the NOISE that we scroll past all day long.

Organic reach doesn’t exist anymore, because the platforms will ALWAYS favor paid advertisers. In fact, the WHOLE POINT of the algorithm is to PREVENT you from getting organic reach - so that you’ll have to spend money on ads.

You DO need a presence on social media so that your business has an online “home” and people can see that you are legit. Think of social media as the modern day version of The Yellow Pages (if you’re old enough to get that reference…).

It’s a valuable online TOOL for building a business, but it’s not a strategy in and of itself.

Make Sales Not Content

Most handmade business owners use content as a crutch because it’s easy since they’re on their phones anyway, and it makes them feel productive (they’re hustling, right?).

Focusing on sales over content seems obvious, but the problem is - most people think that creating content IS selling.

It’s not the same at all, and the good news is - selling is so much easier than you think and it requires a LOT less time and energy than continuing to crank out a constant stream of random content just to warm up and entertain your audience.

Empower Yourself

Sales isn’t complicated, and it doesn’t involve being pushy, obnoxious, or ‘salesy’, but if you’ve never actually learned how to sell, then you have no idea how easy it is.

Once you empower yourself with the principles and fundamentals of selling, and equip yourself with the skills and strategies that make it work - your business transforms into a machine that works for you, not vice versa.

Delivered Straight To Your Inbox

No one has time for massive online courses that involve daily content calendars and/or managing (and paying for) multiple sales channels and online tools.

And joining a membership just means you’ll have access to a bunch of content that, if you’re like me - you’ll never even log on and consume. Or worse yet, it will just be another Facebook group, with some free Canva Templates.

The Maker CEO is a twice weekly subscription based professional resource for full-time handmade business owners that shows you how to get consistent weekly sales year-round, without creating content or relying on social media.

There is no separate account or platform to log in to, and no live calls to attend. It’s actionable content that you can consume five minutes at a time and is designed to get results FAST - all delivered directly to your inbox.

Action = Results

THE MAKER CEO shows you how to simplify, streamline and uncomplicate your handmade business with a simple and fully customizable WEEKLY SALES BLUEPRINT.

It teaches you how to create a new irresistible offer every Monday using my 5-STEP OFFER TEMPLATE (without resorting to discounts or flash sales).

And delivers a new 5 MINUTE MINI COURSE every Friday that teaches you how to become the Maker CEO your business needs.

It gives you more stability and security in your BUSINESS, so that you can have more freedom and flexibility in your LIFE.

The RESULTS you are getting in your business TODAY are a direct result of the actions you took 90 DAYS AGO.

Where will your business be 90 days from NOW, and where will it be this time NEXT YEAR… if nothing changes?