What Is The Maker CEO?

Subscribe to THE MAKER CEO and receive:

• ✅ Your Fully Customizable Weekly Sales Blueprint

• ✅ NEW 5-Step Irresistible Offer Templates Every Monday

• ✅ NEW 5-Minute Maker CEO Mini Courses Every Friday

MAKE SALES NOT CONTENT

The Maker CEO helps you sell more products, to more people, more often.

Create more security and stability in your business and have more freedom and flexibility in your life.

Take the guesswork out of deciding what to promote every week and eliminate the stress of waking up every morning, NEVER knowing where your next sale or customer is coming from.

Simplify, streamline and uncomplicate all of your sales and marketing with ONE simple and sustainable weekly sales strategy that you can set up TODAY and use FOREVER.

The Maker CEO is based on timeless, and proven sales and marketing principles that work online OR off, and won’t be obsolete with the next trend, platform or algorithm update.

It only takes about an hour a week to maintain because it turns your handmade business into a machine that works FOR you - instead of adding MORE to your plate and overcomplicating your business with ineffective strategies and platforms over which you have no control.

It teaches your audience how to buy from you and makes the whole buying experience feel more like a service than a sale - giving them a reason to pay attention, and a reason to stick around and buy again and again.

It fully empowers and equips you to be The Maker CEO your business needs - so that you ALWAYS know where your next sale or customer is coming from.

What Is An Offer?

Offers are the key to any effective sales strategy, and creating them is a skill that very few business owners ever take the time to master, because they mistakenly believe that an offer is a discount.

Great offers will always benefit the seller MORE than the buyer - while still being a win-win for both of you, because the buyer is getting a great deal, but you are NEVER getting a penny less than what you want.

Offers build your email list, simplify your marketing, and eliminate decision fatigue for your buyers, giving them a reason to buy now, a reason to pay attention, and a reason to stick around and buy again.

Offers create a buying experience that feels more like a service than a sale, while increasing the average amount of each sale, the average units per sale, and the overall frequency of sales.

The Maker CEO 5-Step Irresistible Offer Template simplifies your marketing so that you can create and schedule it all 30 days at a time, and eliminates ALL friction from the sales process so that your buyer can make a decision (and a purchase) in the time it takes them to scroll past your post, walk past your booth, or read your email.

If you are promoting every single product you make, all of the time, you aren’t going to sell very much of anything, because while your audience does love to buy - they hate to make decisions.

THE MAKER REVOLUTION STORY

The Maker Revolution began in 2022 when my last little birdie left the nest and I retired to travel around the country with my husband, chasing beautiful sunsets on secluded hiking trails in the southwest.

I started my FIRST handmade business online waaaay back in December of 1999, and spent the last 9 years prior to retirement running my retail Maker’s Market, DIY Studio and Event Production Company.

Almost every conversation I’ve had with other handmade business owners over the past few years - whether they were a vendor in my shop, at one of my events, or in the booth next to me… goes something like this…

“I’m not getting enough sales, the sales I AM getting aren’t consistent, I’m already doing every event I can, and if I have to create one more video or download one more content calendar - I am going to lose my mind.”

I’m paraphrasing of course, but you get the point. There is nothing new under the sun when it comes to running a business.

Since I started my first handmade biz online way before social media existed, and I already knew all about sales and marketing, I didn’t just abandon everything I was already doing.

I immediatedly saw it as just a TOOL, a sort of modern day Yellow Pages listing. I already knew how to sell and market my business and I couldn’t quite understand how spending LESS time on my business and MORE time posting pics and videos was going to get me better results.

It was fascinating to watch; long time business owners I knew suddenly abandoned everything they were doing to go all in on content creation, just to get clicks, likes, and followers.

How could they not understand that they were putting all of their time and energy into; building an audience they didn’t own… on a platform they didn’t own… with data they didn’t own?

Don’t get me wrong, I DID use social media for my business - I just didn’t RELY on it… for ANYTHING.

As I watched the online course and business coaching industry take shape, I could see that an entire generation of handmade business owners was being told that the best, fastest, and easiest way to build their business was to create content and engage online.

But that’s just not true, and not only that - it’s actually way more work and way less effective.

That influencer-strategy of content marketing works for course creators and business coaches - because they are selling personal brands, not physical products.

In other words - their CONTENT is their product.

I’m not going to teach you how to spend 90% of your time MARKETING; making videos, creating posts, branding, creating an ideal customer avatar, setting up chat bots on Facebook, using a content calendar, or building up the ‘know, like & trust factor’… because no amount of marketing will ever make up for a lack of sales strategy and growth systems.

I’m going to teach you how to SELL, and how to do it in a sustainable way that ensures continued growth year after year. 

(And take a wild guess at which one will make you MORE money 😊 - in a faster, easier, and better way.)

BUILD A MACHINE

Sales isn’t rocket science. You build a customer list one person at a time, you put great offers in front of them, and then you nurture them so that they stick around and buy again and again - while you continue to add new customers as well.

You build a machine.

That’s all your business is - it’s ONE thing, not an endless to-do list of individual tasks and projects.

I’ve had these conversations with struggling handmade business owners for years and I knew that someday, when I finally had the time, it would be my mission to share everything I’ve learned and used successfully over the past 27+ years.

In 2022 I created The Maker Revolution to empower and equip handmade biz owners to build profitable and sustainable businesses by making SALES, not content.

Over the last three years I’ve written a LOT of emails and newsletters, and it’s all been organized, re-organized and shuffled about until what emerged was an actual framework of the weekly sales strategy that I used every single week for the last fifteen years.

So that’s what THE MAKER CEO is - it teaches you the actual step-by-step blueprint for how I built my email list, how I created offers, how I communicated those offers to my audience, how I sold them, and how my business compounded year over year.

Now it’s my mission to help handmade business owners simplify, streamline, and UNCOMPLICATE their sales and marketing, by creating irresistible weekly offers that get them consistent weekly sales AND customers, year round…

…which gives them more stability and security in their business so that they can have more freedom and flexibility in their lives.

Look, I get it - because I’ve been there. I KNOW you are working really hard, spending all of your (already limited) time and energy doing ALL the things…

• Downloading content calendars (and swearing that you’ll be consistent this time), thereby piling the stress of the content hamster wheel squarely on top of all the other stress that was already there.

• Lugging all of your stuff to and from events every weekend, missing valuable time (that you’ll never get back) with your friends and family.

• Taking online courses (that are more fluff and monologuing than actionable content).

• Signing up for free online workshops (that are really just one long sales pitch for the aforementioned online course).

• Joining online memberships (that are really just Facebook Groups with some free Canva templates thrown in).

ALL OF THAT… and still… the sales are inconsistent at best, and downright unreliable at worst.

If that sounds like you, I am willing to bet that you have tried to fix it by doing MORE…

…Of ALL the things.

Or maybe you head to Pinterest to search for the next tip, trend, or magic bullet, that will be THE thing to “fix” your business.

Or you decide to try Etsy, or open a Shopify, or maybe wholesale.

If that’s what you’re doing, what you’ve ended up with… might best be described as chaos.

If you can relate, you are probably at max capacity as far as time, money, and energy - and every time you think you need to add MORE to your already heaping plate…

…It just fuels the stress and overwhelm - leading to some serious self-doubt and even fear about the future of your business.

And worse… you still NEVER KNOW where your next sale or customer is going to come from. You’re starting over every week from zero.

When I ask business owners to tell me what they would ask for if a magic business genie appeared, it always sounds something like this…

They want more stability and security in their BUSINESS, so that they can experience more freedom and flexibility in their LIFE.

In other words - a faster, easier and better way to make more money, which will make their life easier.

…They want to build a life and business that they 🥰 LOVE.

When your business depends on YOU running around from task to task putting out fires and checking things off an endless to-do list… what you actually have is a JOB, but when you turn it into a MACHINE that works for you… you have a BUSINESS.

If your primary goal is consistent weekly sales year-round, you need to understand that relying on external factors and platforms, over which you have no control, such as Facebook, Insta, Etsy, Shopify, vendor events, etc… is actually preventing that from happening.

The reason for that is - those are completely passive strategies (even though they take a ton of time and energy) because you are always waiting for something OUTSIDE of your business to happen BEFORE you can get a sale.

Those strategies by nature will never be consistent - which means that no matter how much you put into them, the results will stop when you do, which means it’s never going to be sustainable either.

STRATEGY vs. CHAOS

Despite what the business coaches and course creators will tell you, there are only 3 ways to increase revenue in any business:

1. Increase the average dollar amount of each sale.

2. Increase the average units sold per sale.

3. Increase the frequency of sales.

Those three things are the cornerstone of any good sales strategy.

If you are spending the bulk of your time on strategies and tasks that give no thought to any of those three things - well… what are you even doing?

If you’re not getting the sales you want in your business, it’s time to get real honest about what you’re spending your time and energy on.

Consistent sales require consistent action, and there is only one way to make that happen - intentionally, with a solid strategy in place.

You can’t just wing it, and hope that hustle makes up for it.

Sales are a result of the things that happen inside of your business, not out.

Having a plan and a strategy means that you ALWAYS KNOW exactly where your next sale or customer is coming from.

All of your marketing and sales processes should funnel smoothly into the next - the sales process is a circle, not a dotted line that starts and stops when you do.

So, how do you do that? How do you turn your business into a machine?

1. You need to create a strategy that is intentional, effective, efficient and reliable, not overcomplicated or inconsistent.

2. You need to understand the systems and processes that make sales and marketing happen, because those are the gears that will streamline your business and make the machine work.

3. Decide how you want your business to look and feel, then design your systems and processes so that it works for your unique lifestyle and business goals.

4. Learn how to create offers that are a win-win for you and your customers - but still benefit you more so that you always maintain the profit margin you need.

5. Learn how to make people want to buy from you by adding value to every offer so that the whole experience feels more like a service than a sale - creating a constant and reliable flow of new customers.

6. Simplify your entire sales process by removing any and all friction - making it super easy for your customer to buy… and super easy for you to process and fulfill.

7. Get really good at working ON your business as the CEO, not just IN your business as the employee.

All sales and marketing systems operate within the fundamental principles that have been around forever.

Those principles apply to any sales channel (social media, email marketing, in-person sales, etc), but the how and why of what makes them work never changes.

No one is inventing new principles for marketing and sales, they are just wrapping them up in pretty packages and calling it their secret sauce.

There is no one-size-fits-all in business, and there is no one thing that you are missing - all of the information you could ever need to master sales and marketing and build a wildly sucessful business - can be found online.

But if you don’t want to DIY it and you want a simple strategy that you can set up today and use forever… I can help.

👇👇👇

THE MAKER CEO

The whole point of starting a business is to build a machine that works for you.

The Maker CEO does that by combining every area of your business and turning it into ONE thing - a machine.

It’s a simple, sustainable, and fully customizable weekly sales blueprint for getting consistent weekly sales year round by creating irresistible weekly offers - and it’s delivered straight to your inbox as a twice weekly subscription resource.

Offers aren’t about losing money on discounts, or resorting to flash sales because you need some quick cash.

They are about choosing to promote one product at a time, and adding value to the buying experience so that it feels more like a service than a sales transaction.

Offers INCREASE the average dollar amount of each sale, the average units sold per sale, and the frequency of sales.

A good offer is a win-win for everyone; making the customer feel like they are getting a great deal, while always benefiting you more - so that you never get less than you need from any promotion.

The 5-Step Irresistible Offer Template

• Simplifies your entire sales process so that you always know where your next sale or customer is coming from.

• Streamlines your audience growth by using offers to build your customer list 24/7.

• Uncomplicates your messaging and serves as a framework for you marketing that takes less than an hour/wk to maintain (and doesn’t involve creating random content to ‘warm up’ your audience).

• Empowers you to be the Maker CEO your business needs by teaching you how to work ON, not in your business, so that you can ensure continued growth year after year.

My top priority in creating The Maker CEO was to make it as easy as possible to access, consume and implement.

The Maker CEO is a twice weekly sales strategy and business growth newsletter for handmade biz owners, that gets you consistent weekly sales with irresistible weekly offers, and shows you how to become the Maker CEO your business needs.

It’s available on a monthly or yearly subscription basis and is delivered straight to your inbox twice a week.

Every Monday you’ll get a new (and seasonally appropriate) 5-Step Irresistible Offer Template with suggestions for choosing which one of your existing products to include in the promotion.

Every Friday you’ll get a new 5-Minute Maker CEO Mini Course with a new system, process, concept, or tool to help you become the Maker CEO your business needs.

THE MAKER CEO... 

✅ Simplifies your sales and marketing by taking the guesswork out of what to promote and sell every week - relieving the stress and overthinking of waking up every Monday never knowing where your next sale or customer is coming from.

✅ Streamlines your entire business by transforming it into ONE sustainable system that only needs to be set up once and can be used forever, taking less than an hour/wk to maintain.

✅ Uncomplicates your business and personal life by giving you ONE thing to focus on everyday, instead of a million individual tasks and projects.

✅ Focuses on income generating tasks, not distractions or busywork, which keeps you from wasting any more time (or energy) on ineffective strategies or actions.

✅ Enables you to build up a library of successful offers that you can stack whenever you want or need to take time off, so that you can relax at the beach - without your sales taking time off too.

✅ Ensures that everthing you do in your business is sustainable and scalable so that it can continue to compound and grow year after year.

✅ Equips you with the principles, tools, skills and resources you need to always know where your next sale or customer is coming from.

✅ Empowers you with the confidence of knowing exactly what needs to happen in your business every day, why it needs to happen, and most importantly - how to fix it if it's broke.

✅ Provides more security and stability in your BUSINESS, so that you can have more freedom and flexibility in your LIFE.

A BETTER WAY…

🤩 It doesn't require any fancy or complicated tech, and it can be implemented using free online tools like your email provider and existing payment processor.

🤩 It gets you more customers, more sales, a higher average sale, and more repeat customers.

🤩 It's designed specifically so that you own and control all of your customer data, your marketing channels, and your sales data.

🤩 It's not based on trends, so it won't be obsolete with the next algorithm or platform update.

🤩 It works just as well online or via email as it does for in-person sales.

🤩 It helps you maximizes sales before, during and after every vendor event you attend.

👋 Say goodbye to the online courses, memberships, content calendars, and Facebook groups that focus on selling personal brands, not physical products.

💵 Get the biz building content and resources you need, to build a profitable and sustainable handmade product business, delivered straight to your inbox instead.

Are you ready to design and build a life and business that you 🥰 LOVE?

👇👇👇

See you in your inbox!
🥰 Mary