The Maker CEO Manifesto

Business is 80% MINDSET and 20% ACTION.

Mindset determines your actions, and your actions determine your income.

It’s impossible to separate mindset from business and mastering it is the single biggest factor in your business growth. The concepts below will help you become the CEO your business needs and completely transform your business from the inside out.

• View your business as ONE thing, a machine - not as a million different tasks and a mile-long to-do list

• Start working ON your business, not IN your business

• Prioritize getting better at the fundamentals of business, not searching Pinterest for the next magic bullet tip or trend

• Use strategies and processes that have been proven to work for decades, instead of struggling to reinvent the wheel

• Business is about skills and processes, not luck or personality

• Your success is inevitable - unless you quit

• To get different results, take different actions - don’t just double down on the ones that don’t work

• You can design and build the business of your dreams - you don’t have to live life by default

• Teach your customers how to buy from you - don’t just bombard them with content

• Turn selling into a service - very few people can pull that off and you will always stand out from the pack

• Prioritize progress, not perfection (1% improvement every week adds up over a year)

• Trial and error is normal, business IS the journey - it's not a place you will arrive at

• No single action will ever make or break you - learn to fail forward without making it mean anything about you

• No one is watching you - everyone else is too worried about themselves to be concerned with your wins and failures

• Systems beat hustle every time - you can't out-hustle bad sales and marketing

The first step towards becoming the Maker CEO your business needs is to become aware of the limiting beliefs you have about your business and your role in it.

When you’re ready to get real honest with yourself about what you’re spending your time and energy on - you can get serious about turning it into the wildly successful business you dreamed of when you first started out.